®
2005 PRODUCT INNOVATION AWARD WINNER (ADVANCED CATALYSTS)
 
HOME
SITEMAP
COMPANY
FAQs
TECHNOLOGY
APPLICATIONS
PRODUCTS
DISTRIBUTORS
CONNECT
NEWS
LINKS

 

 
Bio-Organic Catalyst, Inc., a Subsidiary of Neozyme International, Inc. Announces the Launch of a New Branding and Marketing Program

January 20, 2005 - International Daleco Corporation (ILDO) is pleased to announce the launch of a new branding and marketing program for Neozyme International, Inc.’s patented line of bio-organic catalysts, under a fully-owned subsidiary, named Bio-Organic Catalyst, Inc. The new brand includes Bio-Organic Catalyst, Inc. - “The Power In Nature,” along with the trademarked “Seal of Safety.” Both reflect a strategic program directed at the large and expanding market for a new standard in chemical non-toxicity and environmental safety, while providing exceptional performance improvements in key areas of environmental management.

The Bio-Organic Catalyst, Inc. business expansion and marketing plan is built upon the successful initial market penetrations within the water treatment and environmental cleaning industries. The unique performance characteristics of the patented Bio-Organic Catalyst, Inc.’s product formulations have provided an opportunity to achieve a new level of safety in cleaning and improving key wastewater treatment processes. To meet the marketplace’s need for confidence and convenience in their product choices, a clear and strong brand identity is an important part of educating the consumer and establishing distinction among a wide variety of product offerings.

The “Seal of Safety” trademarked graphic logo is designed to clearly identify both the products and the users of the products, as committed to providing a non-toxic and safe environment to human, animal and marine life. This product positioning approach, in conjunction with its community user group development program, is an important aspect of a long-range marketing strategy to establish Bio-Organic Catalyst, Inc. as the new standard for environmental safety and performance value.

Over the past year, a focused marketing effort has been underway to build a client base within the municipal wastewater market, with a specific focus on the northeastern region of the United States. There is now a regional distributor network of industry professionals and a rapidly expanding client base of municipal wastewater treatment facilities. A marketing program has established strong expertise and success in treating chronic odor problems (H2S, ammonia), along with grease and biofilms within both collection systems (sewers) and municipal wastewater treatment facilities. These problems are common throughout the industry and provide market entry availability to this large marketplace, which is under increasing pressures to improve their community impact and treatment performance. There are compelling and timely advantages within the municipal wastewater industry to position Bio-Organic Catalyst, Inc. as a proven solution of superior technology and improved quality of life for both facility personnel and communities.
 

The hospitality industry has been an initial successful market entry activity and, during this sales development effort, a specific competitive advantage of the Bio-Organic Catalyst, Inc. product formulations that were found to maintain clear and free-flowing drain lines that were superior to other competitive industry product offerings. This success has led to a client base of top tier hotel/resort properties that are regular customers of the product compositions for this application. Expansion in this market is developing within pool water clarification (reduced chemical usage) and environmental cleaning, including elimination of strong odors and the conditions that create odors. The superior attributes of the Bio-Organic Catalyst, Inc. product formulations are particularly well suited to the entire food service industry and production facilities that must clean and dispose of organic wastes. A strong brand identity, based around the demand for higher environmental safety standards in the cleaning chemicals used by government and the industry, will be an important marketing advantage in future purchasing decisions, and is an essential strategic element of the new Bio-Organic Catalyst, Inc. marketing and branding program.

Neozyme International, Inc. manufactures the patented line of Bio-Organic Catalytic, Inc. formulations for numerous markets including, but not limited to, municipal wastewater treatment, commercial / industrial cleaning, hydrocarbon remediation, industrial metal cleaning and agriculture. All Bio-Organic Catalyst, Inc. product formulations are non-toxic, 100% biodegradable and can be safely used around humans, animals, marine life, vegetation and the environment. No special clothing or handling apparatus is required. For more information, please visit www.Bio-Organic.com.

This News Release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on the Company’s expectations of forecasts of future events, can be affected by inaccurate assumptions and are subject to various risks and known and unknown uncertainties, a number of which are beyond the Company’s control. Therefore, actual results could differ materially from the forward-looking statements herein.

return to press releases

Home|SiteMap|Company|FAQs|Technology|Applications|Products|Distributors|Connect|News|Links