January 20, 2005 - International Daleco
Corporation (ILDO) is pleased to announce the launch of a new branding and
marketing program for Neozyme International, Inc.’s patented line of
bio-organic catalysts, under a fully-owned subsidiary, named Bio-Organic
Catalyst, Inc. The new brand includes Bio-Organic Catalyst, Inc. - “The
Power In Nature,” along with the trademarked “Seal of Safety.” Both
reflect a strategic program directed at the large and expanding market for
a new standard in chemical non-toxicity and environmental safety, while
providing exceptional performance improvements in key areas of
environmental management.
The Bio-Organic
Catalyst, Inc. business expansion and marketing plan is built upon the
successful initial market penetrations within the water treatment and
environmental cleaning industries. The unique performance characteristics
of the patented Bio-Organic Catalyst, Inc.’s product formulations have
provided an opportunity to achieve a new level of safety in cleaning and
improving key wastewater treatment processes. To meet the marketplace’s
need for confidence and convenience in their product choices, a clear and
strong brand identity is an important part of educating the consumer and
establishing distinction among a wide variety of product offerings.
The “Seal of Safety”
trademarked graphic logo is designed to clearly identify both the products
and the users of the products, as committed to providing a non-toxic and
safe environment to human, animal and marine life. This product
positioning approach, in conjunction with its community user group
development program, is an important aspect of a long-range marketing
strategy to establish Bio-Organic Catalyst, Inc. as the new standard for
environmental safety and performance value.
Over the past year, a
focused marketing effort has been underway to build a client base within
the municipal wastewater market, with a specific focus on the northeastern
region of the United States. There is now a regional distributor network
of industry professionals and a rapidly expanding client base of municipal
wastewater treatment facilities. A marketing program has established
strong expertise and success in treating chronic odor problems (H2S,
ammonia), along with grease and biofilms within both collection systems
(sewers) and municipal wastewater treatment facilities. These problems are
common throughout the industry and provide market entry availability to
this large marketplace, which is under increasing pressures to improve
their community impact and treatment performance. There are compelling and
timely advantages within the municipal wastewater industry to position
Bio-Organic Catalyst, Inc. as a proven solution of superior technology and
improved quality of life for both facility personnel and communities.
The hospitality
industry has been an initial successful market entry activity and, during
this sales development effort, a specific competitive advantage of the
Bio-Organic Catalyst, Inc. product formulations that were found to
maintain clear and free-flowing drain lines that were superior to other
competitive industry product offerings. This success has led to a client
base of top tier hotel/resort properties that are regular customers of the
product compositions for this application. Expansion in this market is
developing within pool water clarification (reduced chemical usage) and
environmental cleaning, including elimination of strong odors and the
conditions that create odors. The superior attributes of the Bio-Organic
Catalyst, Inc. product formulations are particularly well suited to the
entire food service industry and production facilities that must clean and
dispose of organic wastes. A strong brand identity, based around the
demand for higher environmental safety standards in the cleaning chemicals
used by government and the industry, will be an important marketing
advantage in future purchasing decisions, and is an essential strategic
element of the new Bio-Organic Catalyst, Inc. marketing and branding
program.
Neozyme International,
Inc. manufactures the patented line of Bio-Organic Catalytic, Inc.
formulations for numerous markets including, but not limited to, municipal
wastewater treatment, commercial / industrial cleaning, hydrocarbon
remediation, industrial metal cleaning and agriculture. All Bio-Organic
Catalyst, Inc. product formulations are non-toxic, 100% biodegradable and
can be safely used around humans, animals, marine life, vegetation and the
environment. No special clothing or handling apparatus is required. For
more information, please visit www.Bio-Organic.com.
This News Release
contains certain forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements are based largely
on the Company’s expectations of forecasts of future events, can be
affected by inaccurate assumptions and are subject to various risks and
known and unknown uncertainties, a number of which are beyond the
Company’s control. Therefore, actual results could differ materially from
the forward-looking statements herein.
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